Marketing Manager

Posted 1 year ago

Title: Head Marketing

Job Location:Chennai

Summary of the profile:

To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities for qualified lead generation for the organization and the solution to market.

Job Description:

  • To be responsible for delivering quantifiable results in terms of brand awareness, PR and lead generation for the India market
  • Developing, designing and delivering the company’s digital/online and offline marketing strategies aligned with planned outcomes and budgets.
  • Driving lead generation and brand awareness programs using multiple channels such as email, paid media, social media, cold or qualified calling, and others
  • Proactively initiate and manage partner marketing activities, liaising with and serving as a partner marketing manager
  • Planning and budgeting on a regular basis to include online, paid media, social media, website, and SEO based marketing.
  • Oversee website updates, content marketing and SEO activities in line with objectives
  • Planning, budgeting and execution of brand events, roundtables for customers and partners at various scales
  • Manage, coordinate with agencies and track outcomes for PR activities, event management, advertising, SEO, content marketing, calling and so on
  • Monitor, review and report on all marketing activity and results
  • Deliver marketing activity within agreed budget
  • Develop pricing strategy.

Required Skills/Experience:

  • Total experience of 15 Years out of which 5+ years’ experience in the marketing with strong digital exposure.
  • Good experience in liaising with partner marketing entities
  • Good experience in event management, digital campaigns and online marketing.
  • Good content and copy writing skills, communication skills.
  • Good industry connections for sourcing agencies and reliable partners

Apply Online

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