Title: Head Marketing
Summary of the profile:
To develop, establish and maintain marketing strategies to meet organizational objectives. Effective management of the marketing, advertising and promotional activities for qualified lead generation for the organization and the solution to market.
- To be responsible for delivering quantifiable results in terms of brand awareness, PR and lead generation for the India market
- Developing, designing and delivering the company’s digital/online and offline marketing strategies aligned with planned outcomes and budgets.
- Driving lead generation and brand awareness programs using multiple channels such as email, paid media, social media, cold or qualified calling, and others
- Proactively initiate and manage partner marketing activities, liaising with and serving as a partner marketing manager
- Planning and budgeting on a regular basis to include online, paid media, social media, website, and SEO based marketing.
- Oversee website updates, content marketing and SEO activities in line with objectives
- Planning, budgeting and execution of brand events, roundtables for customers and partners at various scales
- Manage, coordinate with agencies and track outcomes for PR activities, event management, advertising, SEO, content marketing, calling and so on
- Monitor, review and report on all marketing activity and results
- Deliver marketing activity within agreed budget
- Develop pricing strategy.
- Total experience of 15 Years out of which 5+ years’ experience in the marketing with strong digital exposure.
- Good experience in liaising with partner marketing entities
- Good experience in event management, digital campaigns and online marketing.
- Good content and copy writing skills, communication skills.
- Good industry connections for sourcing agencies and reliable partners